MOTION GRAPHICS*
*SELECTED LIST More examples available upon request
LUCA ON DISNEY+
“Everything Good”
AWARENESS + PERFORMANCE CAMPAIGN Disney/Pixar
This video was built around Alberto’s “Everything Good is Above the Surface” monologue: his carpe diem argument for Luca.
I combined assets from the Luca media toolkit (character alphas, trailer clips, SFX, music, fonts, and static textures from key art) with Disney+ branding. Charming moments turn to captivating scenes, cuts and graphics syncopate with the music’s building energy, only pausing to highlight a joke Alberto makes.
The end card is custom. I used a scene of them cliff jumping from the trailer, then I continued the pacing and action of the characters with their alpha silhouettes. I added alpha splashes to the water part of the logo, and placed everything on the stucco textured background from the static toolkit. This card was repurposed across the launch campaign as well as amongst many other teams.
Copywriting by Alyssa D’Anna
LUCA ON DISNEY+
“Draw a Sea Monster”
AWARENESS + PERFORMANCE CAMPAIGN Disney/Pixar
This features Jacob Tremblay, who voices Luca. I pitched it as a fun departure for the actors, since they get the same questions ad nauseam at press junkets. The video was a particular challenge as I had to balance branding constraints of the film, of SnapChat, and of Disney+. I built the frame and background from Luca toolkit alphas and statics to create a silent B-Story while Jacob’s Sea Monster is gradually revealed. The payoff (which I won’t spoil) made this video my personal favorite. This features an alt on the previously mentioned end card.
We had to move fast on this campaign, and design assets were sparse: footage had not yet been delivered, and there were only a few production stills that wouldn’t work on their own. Further complicating this was the Hamilton team’s particularly stringent constraints. I MacGyver-ed this motion design from the key art, a closely matched font, and some vector stars. I pitched it as a snackable teaser for the IP’s launch.
This was repurposed for social posts, banner ads, landing pages, and emails. It was one of the handful of items featured in our department’s first presentation to the wider company.
HAMILTON ON DISNEY+
General Use
AWARENESS + PERFORMANCE CAMPAIGN Walt Disney Pictures | Lin Manuel Miranda | Nevis Productions
RIVERDALE ON THE CW
“Lollipop Karaoke”
UNPAID SOCIAL + ENGAGEMENT Archie Comics | Berlanti Productions | Warner Bros Discovery
The CW’s Riverdale series was an irreverent, dark teen drama with a VERY active cast and fan base. A primary season 2 story arc was “The Black Hood”, an anonymous serial killer, pursuing a relationship with main character Betty. The Hood put a special ringtone (“Lollipop,” by the Chordettes) on Betty’s phone.
I partnered with copywriter Alexis Quasarano to turn an episodic clip of a phone call into a karaoke moment, using the killer’s head in place of a bouncing ball. This was used as a teaser for the corresponding episode, and it was shared widely by series regulars, episode writers, and producers, leading to massive engagement from fans and record watch numbers.
LEGACIES ON THE CW
Premier Countdown Teaser
UNPAID SOCIAL + AWARENESS + ENGAGEMENT Warner Bros Entertainment
The production team of Legacies had only provided simplified teaser key art, and the pilot was airing imminently. This extension of The Vampire Diaries universe featured teen cryptids and mythic humans at a secret magical boarding school.
In another MacGyver moment, I traced the school’s title treatment from the key art, and turned it into a static 3D plaque. I grabbed a video of the lead actor from an evergreen CW Mondo shoot, retouched it to better fit the tone of the series, and added CW branding. This character is a chimera who prefers to use fire, so I applied a burning transition that reveals the plaque on a textured wall.