PRODUCTION*
*SELECTED LIST More examples available upon request
DISNEY+ Static Campaign CTV and Paid Deliverables
HOLIDAYS ON DISNEY+ | DOCTOR WHO
Showing off the many many ways that key art can be versioned out for performance and one-off campaigns.
Holidays on Disney+ (CTV examples) had many moving parts in their branded static toolkit so a lot of the placements were like doing collage.
The Doctor Who banners (deliverables above, insitus below) look very similar to one another at a glance. However, the slight difference in each horizontal required a lot of finagling to achieve a visual balance. The bleed was expanded in every direction because the original background was cropped too tightly. The planets had to be moved around to frame the art, which essentially required surgery with all the FX layers in the very complex art file. The police box (a vital part of the IP #iykyk) had to remain visible without pulling too much focus. The title treatment had to include “BBC PRESENTS” so the background had to be darkened for it to pop against everything else, but not too much to be noticeable!! Remove the politics, and this reads a lot like America Ferrera’s Barbie monologue…
WISH
On Disney+
PERFORMANCE CAMPAIGN Disney
Most of the time, my work can’t be seen if I’ve done my job well. This step-by-step breakdown reveals my vital skillset: strategy, branding, character design, color matching, layout, and confidence!
The film didn’t do well in US theaters. Streaming launch stakeholders wanted to exclude Magnifico (big bad) from l ads since he didn’t test well with audiences. Our focus was Asha (girl), Valentino (goat), and the Star - ideally together and showing off their personalities.
The toolkit featured nice character poses, out-of-home (the Magnifico window cling), and clean backgrounds —but not in the ideal combination. With my legerdemain, I knit them together.
DISNEY+ IP ON ROKU Homepage Takeover
CTV PERFORMANCE CAMPAIGN
The Homepage Takeover is a prominent, premium ad experience that immerses content and navigation features in an IP. Most key art isn’t delivered in a format that automatically translates to the Roku interface, so a lot of compositing is required to cleanly fill the background. This was the case with all three examples. Disney’s Roku Takeover featuring The Little Mermaid was one of our highest-performing ads to-date, yielding record signups and engagement.
The Samsung Spotlight Row is a highly visible static and carousel placement that appears on a Samsung Smart TV's home screen, specifically within the user interface.
Disney+ is happy to have its branding take a backseat when it comes to Lucasfilm properties - even so, we managed to show the Disney+ service logo three times, and mentioned it in the UI text. This placement provided a fun challenge of blending each successive image into the next.
ANDOR SEASON 2 Samsung Spotlight Row
CTV PERFORMANCE CAMPAIGN
LUCA
On Disney+
Performance Acquisition
Disney/Pixar
For Luca, we were encouraged to explore cta assets in the style of the IP.
I experimented with potential CTA buttons, illustrating materials and lettering that would look natural in Pixar’s world of Porto Rosa: a 60’s Italian seaside, small businesses, dreamy, worn-in. I create an eroded metal sign like Alberto’s Vespa poster, wood signage and lettering as was seen in different village shops, and warped wood planks like those in the fishing wharf.
They made it into Luca’s official Disney+ launch landing page. None of the campaign stakeholders -including the Luca production team and Pixar- could tell they didnt originate in the branding toolkit!
When I interview at Pixar I’ll be bringing that up!